Monday, 11 May 2009 22:43

Our guiding principles are best understood by hearing both founders speak of their moral influences.

S. Elliott Fey

I was influenced by both my parents from an early age. As I watched them carry themselves through life, self-employed, they conducted business in a way that fostered return business, total loyalty, and lasting trust. Both were excellent sales people that delivered on their promises. Early in her career my mother worked nights as an X-ray technician before getting into real estate. My father sold insurance before he started the family construction business where I worked all the way through college. My father taught me how to endure difficult and strenuous work while my mother showed me how I could have anything I needed, I just had to find the way to get it.

They both taught me how to work together with your client to get them what they needed. Afterall if you delivered to your client what they needed then you have done 90% of your job. The rest is business. It isn't hard to believe when you've grown up with that philosophy, but some find it hard to follow.

Without droning on about my parents influence I'd like to say that I owe them not just my life but my life's work as well. They gave me the confidence to start a business with my brother at 10 years old and get my first business loan from bank at age 12. They showed me that no potential client is too big, too important, too unapproachable to win over with your message, experience and delivery on every promise.

I hope to pass on these principles to my two daughters. May they become entrepreneurs in their own bliss that I know they can be, and invent their own lives their way.

Christopher J.Ball

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